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blockline design system

Creating a General-Purpose Neubrutal Design System for Web Platforms

Neubrutalism is a mix of regular brutalism in web design and more modern typography, illustration and animation.

As part of the Visual Design course, I developed a design system named Blockline. Grounded in specific principles, I meticulously defined each foundational element and crafted guidelines to ensure cohesion. The project culminated in creating essential components and patterns, which I applied to design a concept website demonstrating their usability.

project duration
sept 2024 - nov 2024
6 weeks
role
design system designer
tools
figma
scope
Versatile, Bold, Accessible Design Framework

final deliverable

The final outcome of this project is a design system named Crude. Following aspects of Crude are available:

  1. Principles
  2. Foundations
  3. Components and patterns
the process

why a design system?

    1. Design systems merge technology and design, making them both challenging and exciting to create.

    2. With experience in both tech and design, I viewed design systems through multiple lenses, sparking a natural interest.

    3. This course provided the perfect platform to explore, experiment, and hone skills in building a design system from scratch.

design systems study

Material 3.0 by Google

Carbon by IBM

Mailchimp Design System

Atlassian Design System

Figma’s Design System

Spectrum by Adobe

The Guardian’s Design System

Fluent by Microsoft

Key Learnings:

    1. Foundational principles guide design decisions.

    2. Color and typography scales should follow intentional patterns.

    3. Grid systems support logical and consistent layouts.

    4. Leveraging existing user behaviors enhances usability.

exploration

principles

bold
Leave a lasting visual impression.
versatile
Adaptable for diverse use cases.
extraordinary
Stand out with unique simplicity.

moodboard

01
Bold typography
02
High contrast
03
Brutal shapes & forms
04
Bold borders & shadows
05
Strong grid structure
06
Stark color palette

type

Why Zilla Slab?

Bold and robust
Fits in neubrutalist aesthetic
Five weights
Good for creating distinctly visible hierarchy in the type scale
Italic variations available
Can be needed for specific use cases, especially for a versatile design system
Open source
Free for anyone to use

color

grids and spacing

Mobile grid system

Desktop grid system

border and elevation

accessibility

components

patterns

learnings

    1. Design systems evolve continuously.

    2. Component-specific use cases drive system direction.

    3. Foundational decisions scale exponentially as systems grow.

what if I had more time?

    1. Expand the library with more components and patterns.

    2. Adapt the system for additional devices (e.g., tablets, smartwatches, and TVs).

    3. Provide detailed examples and documentation for every component.

    4. Tokenize foundational elements (e.g., text styles, color styles, spacing).

    5. Facilitate developer hand-offs with coded components.

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