oneSpace
OneSpace is a real estate listing platform designed and developed by ApartInc., aiming to simplify the marketing and management process for real estate agents.
Real estate agents found OneSpace’s MVP difficult to navigate due to complex listing workflows, inconsistent navigation, and a lack of intuitive design. These usability issues led to increased task times and limited platform adoption.
Our user-centered redesign of OneSpace created functional, accessible, and inclusive interfaces that improved task completion rates by 23% through iterative design. Usability testing led to 21% increase in user satisfaction.
research
To better understand how our users currently navigate, we kicked off our project with a deep dive into understanding what users really needed.
Our research phase included:
- 10 in-depth user interviews
- Heuristic evaluation of existing dashboard (Click here for detailed report)
- Heatmap and session recording analysis of 7 user sessions
- Competitive analysis of 3 leading real estate platforms
Key findings:
- 60% of real estate agents reported that the listing process was too complicated and time-consuming.
- New agents were 3x more likely to abandon the platform than experienced users.
- 50% of users mentioned confusion due to inconsistent navigation across different sections of the platform.
- Competitors with more user-friendly designs were consistently preferred by agents, who reported feeling more satisfied and productive when using those platforms.
designing the product
We started our redesign by digging into the real problems that real estate agents were facing on the OneSpace platform. Taking into account the tasks that the users need to perform, we identified key features that we needed to build.
Product requirements:
Simplified access to marketing assets from the dashboard.
Visual indicators for key performance metrics.
Streamlined property listing form and improved image upload process.
Organized and categorized settings for quicker access.
solution
Decision 1
A streamlined and efficient solution that reduces unnecessary steps and allows agents to access marketing assets directly from the dashboard, enhancing productivity and reducing time spent on repetitive tasks.
The redesigned property card on the dashboard homepage provides a more intuitive experience by consolidating essential functions into a single, easily accessible location. With clear, color-coded buttons and a one-click download option, agents can now quickly retrieve marketing assets like flyers, brochures, and social media content directly from the card view, minimizing the steps required.
Decision 2
The redesigned homepage now offers key performance metrics with added context, empowering agents to track their progress at a glance.
The updated design incorporates performance trends with visual elements like color-coded indicators and trend arrows, allowing agents to instantly evaluate their success and make informed decisions without diving into detailed reports.
Decision 3
The redesigned property listing form streamlines the image upload process with a unified popup, providing agents with clear guidance and reducing navigation confusion.
We simplified the property listing process by consolidating all image upload sections into a single, user-friendly popup. Instead of multiple confusing fields, agents now see a unified view with dedicated slots for specific image categories (e.g., Cover Images, Flyer Images, Brochure Images). Clear labels, a progress indicator, and a “Submit” button guide users seamlessly through the process.
Decision 4
The redesigned settings page streamlines navigation by organizing settings into distinct sections, allowing agents to quickly access and update specific preferences without unnecessary scrolling.
To address the disorganized and cluttered structure of the previous settings page, we introduced a segmented layout where each setting is categorized under clear headers. Users can now expand only the sections they need, minimizing distractions and saving time.
result
Our iterative, user-centered redesign focused on accessibility, inclusion, and diversity to ensure a positive experience for all users. Key performance indicators showed marked improvements:
- Task Completion Rate was increased by 23% through streamlined workflows and iterative design solutions.
- User Satisfaction was improved by 21%, measured through post-testing surveys and user feedback on ease of use.
- Navigation Efficiency was increased by 30%, as users completed tasks with fewer steps and less time, especially in navigation-heavy areas.
We used usability testing, user satisfaction surveys, and session analysis to track these metrics, ensuring that each improvement was data-driven and user-validated.
next steps
After launching the redesigned MVP, we plan to monitor its live user experience closely over the next few months. This ongoing analysis will help us gather additional feedback from agents, allowing for continuous optimization and reinforcing a responsive design approach that aligns with evolving user needs.
